What is the purpose of Multichannel Marketing?

If you want to catch the eyes of customers, you have to get in front of them. To do that and stand out, you have to market to them through multiple channels.

72% of customers prefer communicating with brands digitally. 62% of customers engage with brands on 10+ channels before making a purchase.

It is so critical that you give your customers multiple ways to contact you and engage with your company. This is part of the reason why social media presences are so important in new age marketing.

Multi-channel presences make it easy for you to allow your customers to engage with you through the platform of your own choosing.

An Active (And Interesting) Social Presence

Your customers are on social media. No doubt about it. Social media provides companies with the ability to meet their customers where they already are, which is invaluable.

It is estimated that by 2021, there will be more than 3 billion social media users worldwide. This number has grown from less than a billion in 2010, representing the fastest growing communication channel in the history of mankind.

Mapping Content Operations to the Buyer’s Journey

Using content throughout the sales process has always been a focus for forward-thinking sales teams.

However, in recent years we have seen a shift toward sales enablement, which is the practice of enabling your sales teams by providing them with the tools and resources that they require to make an impact on their ability to close sales.

You should map content to specific points in the customer journey. That content should be positioned to answer questions, deliver valuable information, and push your prospects through the buyer’s journey on their way to making a purchase.