What is the purpose of Multichannel Marketing?
If you want to catch the eyes of customers, you have to get in front of them. To do that and stand out, you have to market to them through multiple channels.
72% of customers prefer communicating with brands digitally. 62% of customers engage with brands on 10+ channels before making a purchase.
It is so critical that you give your customers multiple ways to contact you and engage with your company. This is part of the reason why social media presences are so important in new age marketing.
Multi-channel presences make it easy for you to allow your customers to engage with you through the platform of your own choosing.
An Active (And Interesting) Social Presence
Your customers are on social media. No doubt about it. Social media provides companies with the ability to meet their customers where they already are, which is invaluable.
It is estimated that by 2021, there will be more than 3 billion social media users worldwide. This number has grown from less than a billion in 2010, representing the fastest growing communication channel in the history of mankind.
Mapping Content Operations to the Buyer’s Journey